Holloway has been the director of the Women in Engineering Program since 2001. As senior assistant dean for student access and success, she is responsible for the college's recruitment and scholarship strategy, broadening participation in our undergraduate programs and all aspects of undergraduate student success. Her research areas include: admissions practices, sophomores in engineering and gender issues in engineering and leadership. She received the 2012 IBM Faculty Advisor Award, the 2012 national Society of Women Engineers (SWE) Outstanding Faculty Advisor Award, the 2013 Purdue University Helen B. Schleman Gold Medallion Award, the 2014 Women in Engineering ProActive Network (WEPAN) Distinguished Service Award, and the 2015 ASEE William E. Wickenden Award for the best paper published in the Journal of Engineering Education during 2014. She was elected fellow of the American Society for Engineering Education (ASEE) in 2017, and fellow of the Society of Women Engineers in 2022. Under her leadership, the Purdue Women in Engineering Program received the 2013 WEPAN Women in Engineering Program Award and the 2014 ABET Claire L. Felbinger Award for Diversity.

Holloway was a member of the board of directors of ASEE from 2019-2022, serving as vice president of professional interest councils in 2020-2021. Holloway has also been president of the Women in Engineering ProActive Network (2006-07) and served on WEPAN's Board of Directors from 2005-2008. She currently serves as the advisor to Purdue SWE.

Prior to joining Purdue, Holloway was a research and development engineering group leader at Cummins, Inc., where she was a recognized corporate engine lubrication system expert with specialties in piston cooling nozzle and lubrication pump performance. She earned BS and MS degrees in mechanical engineering and a PhD in engineering education, all from Purdue University.

She is an advocate for research-informed approaches to engineering education equity, policy, as well as student recruitment and retention efforts. She is a strong supporter of underrepresented populations in engineering, including women, minorities and first-generation college students.